When it comes to business intelligence, some of the most powerful and valuable information relates to how your account holders interact with your financial institution.
Capturing detailed insight about those relationships allows your institution to develop finely tuned and effective marketing plans and make well-informed business decisions based on your account holders’ reactions to products and business lines.
Understanding the full relationship with each of your account holders, combined with demographics data, provides unparalleled access to information that can assist your financial institution in charting your growth strategy.
The power of DNAmarket™ delivers these capabilities to financial institutions of all sizes.
DNAmarket™ provides detailed information to your financial institution about your account holders’ activities, making it available for enterprise decision reporting, segmentation and campaign management.
DNAmarket is unique in the way it collects information about account holders. That information, primarily from transaction systems, can be further summarized by performing “customerization”, householding, calculating relative profitability, Customer Value Indexing (CVI) and campaign results.
Demographic information is easily added for an even deeper understanding of your market and individual account holders. CVI provides a deeper look into profitability numbers when determining past, current and future value of relationships.
Your front-line employees and sales staff can use the DNAmarket Point of Service component to utilize the knowledge gained from campaigns, householding and CVI to enhance their interactions and manage account holders’ portfolios.